Founder and President of Karma
Creating the first zero food waste generation, quoted by Barack Obama
Elsa graduated in business administration from the Stockholm School of Economics in 2012 and shortly afterwards became a Jr. Brand Manager at CHANEL, then she changed fashion to ice cream and founded Pop Fruits - a company that offers a useful alternative to ice cream. In 2015, she founded Karma, which she has since been COO and recently President at.